Creativity may fall apart after a while if you’re always willing to work in a hermit mode. Though many creators (artists, writers, designers) begin as a lone hand, content collaboration becomes inevitable when you have broader goals. Especially, in business goals. Content collaboration is even more Important in Business Growth and expansion.
Table of contents
What is content collaboration?
Content collaboration is when a group of people work on similar content. It can either be a single piece of content or it can be on a broader scale. Content collaboration is synonymous to team work. The only difference is that in content collaboration every person has equal status. There is no hierarchy. You can collaborate within your own organization (members from other departments) or other organizations or even with clients, contractors.
Why do you need to collaborate?
Collaboration is ineffective when handled poorly. However, you get impressive results when you check all the boxes that are necessary to make it work in your favor.
Below are some benefits of content collaboration.
You have more then one person to share your work load with
You don’t have to do it all on your own. You can rely on your team members to accomplish several tasks. This not only helps you to picture bigger goals but also will open the doors to achieve them with the help of a team.
Enables remote working option
Content collaboration can give you an opportunity to work with various clients or freelancers. Many out there are truly willing to share their expertise. And thus, working remotely can help you get even better content opinions and ideas.
Innovation at its peak
People come up with their own fresh and unique perspectives for the content ideas. It’d be a surprise for you to know that a team can perform better together i.e. faster innovation together. They can also recognize any errors and provide better solutions for the same pretty quickly. In short, a team together works way better than an individual trying hard to perform multitasking.
Brand Awareness
Whether you do a collaboration within the organization or you collaborate with someone outside; you get the opportunity to create brand awareness with the help of content collaboration by creating quality content. For instance, if you’re doing a collaboration with any other brand, sharing the collaborated content on both of the brand’s social media handles can help you come across many new faces.
Cost effective creative content
Content collaboration can help your business to be cost effective. It also helps to level up the creativity which gives you a competitive edge.
Top 6 ways to make a content collaboration work for you:
Define your goals
Content creation and goals go hand in hand. Your content must be aligned with your long or short term goals. Defining the purpose of the content collaboration is the first and foremost step you need to take. Also, people working individually for the same goal can work together and create a better outcome. Identify what is the end result that you expect from this collaboration. For instance, guest posts, research projects, contests and giveaways, takeovers.
That being said, get in touch with us if your end goal is to collaborate for graphic designing and content creation. Whether you are looking for DTP services or content writing, iDigiNxt is all set to serve you and help you meet your end goals.
With whom you’ll collaborate?
Involving the right people in content collaboration has a direct impact on it’s success or failure. Finding the right people who will be a match to your needs is the key. Search for people who have relevant experience and skills in what you’re looking for. Such people are capable of challenging old perspectives by contributing their expertise.
Choose the right collaboration tool
Which tool to use to organize your content? Well, there are many. Trello, Coschedule, Basecamp are some of the examples of content collaboration tools. You will need a tool to store and manage all of that at one place. Every collaboration will have several files and conversations from the very beginning. Hence, it is recommended to choose a tool before you jump into creating any content.
Get into the project details
Create a list in the content collaboration tool and break down the entire project into small tasks. Tag your collaboration team respectively in those tasks. Try to cover every minor detail in this list as that will save your time later on. Once your list is ready, reorder the tasks as you need your project to be. For instance, creating a schedule (content calendar) should come before content creation.
Task accomplishment deadlines
You have a full list of your tasks that you and your team need to work on for the completion of the project. The next step is to estimate the time each task will take to accomplish. Once you do that, assign a deadline for all the tasks accordingly. Make sure you complete your project before the launch date of collaboration.
Review process
To begin with, start collecting the handovers in a set time frame by every person involved in the project. Then, review and approve each task to avoid any mishaps. However, in order to avoid any further misalignment, once you settle all the pieces of the project, consider reviewing the overall project.
What else do you need to make a content collaboration work? (Bonus tips)
The above points will technically make you all set for a successful collaboration. However, the right mindset becomes important when you are working in a team.
Organizing
Plan to have meetings as and when necessary. Virtual meeting is also an option in such cases. Outline the important goals and tasks that become clear for each and every team member. This is one of the best ways to keep a track of everyone’s work progress. You can also share any updates whenever required.
Constructive suggestion/feedback
Can’t stress enough on how important this is. You need to cultivate that trust in a team where all the members are open to share and receive constructive suggestions/feedback. It is crucial to not be offended by such feedback. Understand that the purpose of these feedbacks is to attain a common goal in the best possible way.
Every team member plays an important role
Get to know your teammates. Understand their approach to work as well as their challenges. It is easy to fall apart when you feel you’re not a part of the overall project. However, when you know your team members very well, you tend to cooperate with them accordingly. This eventually will lead to a successful collaboration.
Optimism
We all tend to make mistakes. That being said, it’d be better if team members take an optimistic approach for each other. We all learn from our mistakes. Just because something went wrong in the past, doesn’t mean it will happen again in future. Moving forward with an optimistic attitude will help you loosen the grip over the past mistakes of self and also other teammates.
Equal responsibility and accountability
As a team member you know you’ve been given an important piece of the project to work on. You must be willing to invest your best to create a classy outcome for the task assigned to you. You are also responsible and accountable to be ready with the task on the given deadline. This is one of the best ways you can identify how responsible are the team members when it comes to submitting the project pieces on time.
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