For someone who is new to the digital marketing career, it is important to learn and understand about the URL shortener tool. At times, we face issues with long and complex links. Moreover, these long links even get us into trouble while tracking the results. Not only the long links distract our minds, but also they look untidy. And, to be honest, when you’ve worked so hard on creating the content, you’d never want these long links to steal the show. Luckily, with this super simple tool known as bit.ly URL shortener, long and messy links are no longer the problem. Bit.ly app help you to create your own short links in just a click.
Let me give you a brief overview about the bit.ly app
Bit.ly app is a URL shortener tool that trim down the long links. They make the link short and crisp. The short URL consists of the bit.ly site’s address i.e. “bit.ly” followed by a combination of random digits and alphabets. Anyone can create the short links with the help of bit.ly app. Digital marketing experts & managers, social media influencers and even you! Yes, even you can create short links for your social media posts or your personal blog posts if you have any.
Table of contents
How do you use the bit.ly app?
The process is quite easy and simple to create the bitlinks. Bit.ly is available for both desktop experience and also for android and ios.
1. If you’re on your system, simply type bitly.com in your web browser. For android and ios users, you’ll be asked to sign up or sign in initially. You can sign up via Google, Facebook or Twitter. You also have the option to sign up manually.
2. Once you sign up, enter the full URL in the box that says “shorten your link” or “paste long URL”
3. Click “shorten” or “create” and you’ll be redirected to a page that will give you the shorter URL
That’s it. Easy, isn’t it? You can now copy that shorter URL and share it with others on social media.
Now, let’s move ahead and understand how shorter URL can be beneficial for you.
Free to use
bit.ly offers a free service for all. The only condition to enjoy this benefit is to sign up. You don’t have to pay anything to get your short URLs which is truly remarkable. It is free to create and share these URLs.
Scrap the long links
Shorten the long untidy links and increase the clicks. Create, copy and share the short links in one go. Short links look more clean, tidy & professional. And thus, they are attractive enough that makes them irresistible to click. Also, you can track the parameters you desire to keep an eye on.
Individual link analytics
You individually receive the detailed analytics about each and every short link that you create from bit.ly app. You just need to tap on the link, and you’ll be moved to the analytics page where you can get understand the overall performance of your post/blog
Measure the performance of shorter URL
Bit.ly assures you to sit back and relax once you share your bitlinks. Because, bit.ly is designed to bring all the necessary data without you making any other extra efforts. You’ll receive the channel data, audience demographics and engagement details and dark social metrics all in one place through a simple dashboard.
Statistical data using Bit.ly url Shortener
Accessing metrics is easy with bit.ly statistical data. This data shows the number of clicks through the individual link and also the total clicks for all the links you’ve created so far. In addition to this, bit.ly gives you a percentage of every click that you receive from your own bitlinks.
Safe and secure
Bit.ly ensures that it is the most secure platform for the accounts and the short links you create. All the links that are created through bit.ly are encrypted with HTTPS. They have a team of trusted techies who monitor and block spam and abuse. Moreover, the users are motivated to report suspicious links which helps bit.ly to prevent any misuse of the platform.
Optimization
Bitly has an option to connect your other social networks to your bit.ly account for easy sharing across various social channels. It also helps to shed some light on the key areas that needs optimization with the help of detailed insights about the performance. You also have the option to switch groups and manage permissions in order to get more data through your bitly accounts.
Easy to search the web links
Bit.ly save each and every link that you create. There’s no chance for your links to be misplaced when you’re using bit.ly app to shorten your links. If incase you need to pull up any link that you created long ago, you can search for that particular link by using the keywords and your link will show up.
Organic exposure
Short links are easy for the users to bookmark, copy and share it with other users. That helps you to receive more clicks organically. This is more beneficial than it seems as you receive more organic exposure on different social media networks. The reason behind this is people are used to short links as they’ve become common nowadays. However, if at all users come across the long links, they lose their interest to even click on the link. Some users might also consider these lengthy links as unprofessional.
Fits in the character limit
Some social networks have a strict character limit. For instance, Twitter has a character limit of 280 characters. Short URLs leaves so much room for mentioning other relevant information you need to publish out along with the link. Even if you have the ample space in the character limit like it is in thousands on Instagram or Facebook, it is still best to use the short links. Keeping the things short help you to get More Engagement and Readability. Short links are also the best for emails, where it becomes difficult to read due to long links as it distorts the entire message by line breaks.
Increase engagement
Short URLs are powerful enough to increase the engagement. There is something appealing about these short links that makes the users to engage more likely with these short URLs. Maybe it is the neatness that catches the eye and compels to click on the short links. The short links can positively impact your post performance in terms of engagement. So if your strategy aims for more engagement on social media, try using the short links. You’ll see the visible difference in the analytical data for that particular post.
Easy to remember
Apart from all the functional benefits, short URLs are easy to remember. It is easy to remember a small link than to recall a lengthy URL. Especially when you want to print your link on the print ad or a business card, short links are perfect for them. People who are willing to know about your brand will literally type the entire link into their browser and check your presence online. And maybe you’ll some earn traffic this way as well.
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