Creating inspiring content for your brand can never be ignored. We have talked about creating an amazing Social Media Strategy in one of our previous blogs. However, know that it’s always the content which keeps your audience hooked to your brand.
You create a social media strategy with all your time, effort, determination, and dedication. You feel amazing to see the results. But inside you feel that something is still missing, like a piece from the puzzle. You feel that your strategy can yield better results from that missing piece. But what is it? Create an inspiring Content Strategy, without which, the puzzle is always incomplete.
Table of contents
- Ask me Anything (AMA) Sessions for Inspiring Content Ideas
- Creating giveaways for engagement
- Live Videos
- User Generated Content (UGC) for Inspiring your audience.
- Using Brand updates to create content.
- Snippets from blog posts
- Short Videos as content creation opportunity
- Behind the Scenes
- Instagram Stories
- Inspirational Quotes
- Customer Feedback
- Using industry Updates as great content
- Product photos & information
- Feature your employees.
A brand may have a chance to build a huge following with time. But without a content that keeps the followers connected to the brand. Creating content that keeps the followers inspired, connected, and invested in the brand is the key to social media success. While building your social media strategy you may have a few great content ideas. But when you need to come up with ideas consistently, there is no easy way to do it. These ideas we are sharing will never leave you with an empty social media feed.
Let us begin!
Ask me Anything (AMA) Sessions for Inspiring Content Ideas
These are Question & Answers series. Hosting an AMA will help you to understand your audience and their preferences. Followers get to see a human side of your brand. It is also a great way to share your experiences and knowledge. Our blog on community management explains why showing the human side of your Brand is important. The greatest part of holding an AMA with your audience is that they give you amazing content ideas. You can pick up these ideas and create inspiring content that aligns with your most engaged audience perfectly. You can also share challenges that you are facing and have overcome while on the road to building your brand.
Creating giveaways for engagement
Giveaways are an amazing content idea that gives an option to increase engagement from your audience. As per the data from Tailwind, posts related to giveaways receive more engagement when compared to other types of posts. This shows the power of word “Free”. And you really don’t need much else to run a giveaway.
Some free goodies of your brand or even a subscription will do the work. For instance, small takeaways like a how to guide or a small eBook etc. work great. But it is important to present yourself in a way that seems legitimate. Create a post to announce a giveaway with clear terms and conditions for entry. Communicate the conditions like use brand hashtags, tag friends and family for participation. And you are done with an amazing content that keeps your audience engaged.
All the social media platforms encourage Live Videos. They love it and so does the audience. The real time interaction is what makes the live stream more appealing. Research says that four out of five people would prefer watching live videos than read a blog. You can do a live stream to conduct a Q&A, do a Vlog, have a real time chat with the followers and much more. The real time interaction gives a boost to your connection with the followers. In other words, a great content is one which keeps your audience engaged.
User Generated Content (UGC) for Inspiring your audience.
Your audience itself is a great resource for content. Many customers post about the products and services they use and recommend to others. Consider this as an opportunity to promote your brand. Create inspiring stories and Repost their content with credits on your social media page and of course always with their permission. This shows that you as a brand appreciate your customers. User generated content also has a huge impact on purchase making decisions of the customers.
Using Brand updates to create content.
It is always a great opportunity to share brand updates on Social Media platforms. Celebrating even small victories with your followers strengthen your connection with them. For instance, sharing about that feature on your brand in the headlines or the award that your brand won. Even the launch of a new service or product is an amazing opportunity to create content.
Snippets from blog posts
In other words, as a brand, you should have many evergreen blog posts on your website. Repurposing them to create suitable Social Media content and sharing those snippets can be a particularly good idea. For instance, converting a post content to a video for YouTube or an infographic for Facebook is an amazing content idea. Above all else, interested readers may also visit your original blog post to understand the concept of your brief extract in detail. Creating headlines that attract is equally important to get your audience’s attention.
Short Videos as content creation opportunity
Short videos have their own craze. For example Instagram reels and YouTube shorts are highly popular. The best part is these videos get promoted organically by their native algorithms organically. In other words, it is easy to reach the target audience through these short videos. As mentioned earlier, you may even be able to create video posts by repurposing your existing content.
Behind the Scenes
Besides the sales and purchases, the customers are really interested to see the people behind the brand. They’re interested in who are you and what you do. Sharing a glimpse of your day-to-day operations, or office party pictures is not a big deal. In fact, it shows the brand’s transparency and authenticity. Create such content as it is both inspiring to your team as well as your audience alike.
Instagram stories are so much FUN! These stories have many features like Q&A, Polls, Music, Quiz, Countdown, GIFs and much more. The features are powerful enough to make the stories irresistible to watch. And thus, it is one of the best ways to get in touch with your followers online. Millions of people watch Instagram stories every single day. Why not use this as an opportunity to expand & engage with your target audience?
No matter which Industry you are from, there are quotes available that will match your niche. And if not, then Create your own inspiring content. That in fact might be even better. Sometimes, a dose of inspiration is a good fit for your feed.
When we hear the word feedback, it somehow feels all about flaws and complaints. But that is not always the case. A brand receives great feedback from their customers all the time. So, the next time a customer leaves you a glowing review, use that review to create an amazing post or turn it into a great story or your social media. Above all, it gives the message that you value your customers.
Using industry Updates as great content
It is important to stay updated about the industry and what is happening. Sharing these updates with your audience means you’re aware of the latest trends and news of your industry. Above all, sharing relevant news, trends and articles will benefit those who are looking for industry updates. Moreover, your brand becomes the industry leader for providing the right updates at the right time.
Product photos & information
This is one of the fun parts. You have all these amazing products of your brand. All you need to do is create a unique photo by placing all or some of the products together. Come up with as many unique styles as you can. Try new backgrounds, shuffle the products to create that new look. Because you don’t want these photos to be simple. But make sure that these photos do not contradict the theme of the rest of your content. Posting such photos not only enhances your social media feed but also enhances your brand value.
Feature your employees.
A good brand cares for its employees as much as it cares for its customers. Why limit yourself to your customers alone when your team members can also be an inspiration for great content. Ask your employees to share what they feel about the brand, your products, or services. Repurpose them for your content and social media posts. One of the best ways to connect with your followers is to open about who are you and whom you’re working with.
Who is in your team? What makes you deliver best? In fact, sharing about who are your employees helps the customers to connect with your brand on a deeper level. And at the same time, it gives your employees the chance to connect with the brand personally.
Content creation should never feel like it is only about brand promotion. In fact, it should be more about creating something that your followers will find appealing. After all, you are creating the content for them right. And it is not that hard when you genuinely enjoy creating the content. And with these ideas above, you will never have to wonder what to post next. Try it out. Have fun with it. And you’ll be surprised to see how amazing a content creator you are.
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