“Digital Marketers should be Marketers. They are not supposed to be Graphic Designers or even Content Writers.”
Pratik Deo ( CEO & Co-Founder iDigiNxt )
What is iDigiNxt?
iDigiNxt. A design and content marketing company, which was started on the above idea of our co-founder, but after studying and evaluating the market, we expanded the target horizon of our service.
Then, in March 2020, the world started to change. And so we had to take into consideration the changes to our business model.
What happened in the year 2020? Well, a lot of things! But we are only going to talk about the world going digital. Every industry, every sector, in every part of the world was pushed to the edge to operate digitally. The schools teaching model completely shifted from physical classes to online classes. Companies had to adapt the “work from home” model. Online presence became mandatory for survival for business, whether small or large. And so did increase the number of digital marketers. We also came across people who took a road in the woods and came up with something new to survive or engage themselves; they were successful in achieving their goals too.
In a nutshell, with the rapid increase in digitalization, the market size for content and design also increased at a greater pace. The online classes need proper infographics, the online presentation requires graphics, the posts on social media needs graphics and content, business needs online presence and websites, for that developer need website UI and content. Whatever you do online, you need CONTENT and GRAPHICS.
Well, you get the Idea! We saw this increase in demand for Content and Design with the digital inertia and took the opportunity of fulfilling the requirement nobody else is focused on.
We have been working since April, analyzing our target segment, understanding thoroughly their needs; serving a few in the process. Now, we are officially announcing our services and our identified target segment.
Services We Provide
Content:
Writing content for any platform works only when it is written according to what the readers crave. Just to get it right for the target audience, you need a lot more than knowing how to write. Before writing anything, a good writer researches about the topic, industry, target audience and a couple of more things. Only then they move on to writing the content and then sleep over it before reviewing. Brewing content is no joke. And we take that very seriously.
For each client, we do not skip any part of the process to get the expected result.
UI/UX Designing:
Ok, now! Let’s get a little bit technical with this. User experience/UX is the experience of the user using a product or service. UX design is the process by which we understand the user needs, wants and incorporate into a design. Whereas, as the user interface is anything a user may interact with to use a product or service digitally. The combination of UI and UX is what makes a website, web app, and mobile app have better goal conversion rate and lesser bounce rate.
If the technical part does not concern you, the conversion part would. UI/UX designing increases your conversion rate as it guides your user step by step to the point of being a prospect to a customer.
Graphic Design:
Graphic designs have the power to trigger the viewer emotions according to the context. The use of graphic design boosts your engagement, both in online and offline marketing. But our motivation for giving this service is a digital marketer. Why is there a perception that digital marketers have to make the graphics too? They are marketers, not graphic designers. Do we expect a salesperson, a content writer, HR managers to design graphics? No, we don’t! Then why is this condition for a digital marketer? Let digital marketers do their job. Let us worry about getting you the graphics you need.
Check iDigiNxt Website to explore the industries we serve. (Digital Marketers, Developers, Education and Media and Communications)
We will be posting a blog every week from now. Keep following our blog for content related to your industry. You can contact us for any queries related to our services.
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